Overview
16personalities (16personalities.com): Free online personality test with type descriptions, relationship/career advice and team assessments. Category on TopCheckouts: Utility.
In September 2026, Similarweb estimates about 138,533 visits went from 16personalities to a checkout payment page — 10 of the 607 sites we track. That is 16% up from the April–June monthly average of 119,416.
Total website visits that month were about 4,428,642 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 3.1 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 55%, search 44%, referrals/email/paid 1%. (undefined)
Pricing: €29 (Premium Career Suite, billing type not stated).
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 114,067 | 123,163 | 117,751 | 137,536 |
| invoice.stripe.com | 5,350 | 1,326 | 1,532 | 997 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Semrush source breakdown (desktop)
How the new-user source is computed
Direct + brand search 72.5% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“Free personality test; "1.58B+ Total tests taken"; team assessments "Works for teams of all sizes" (no share/invite UI on page)”From the site
FAQ
How many checkout visits does 16personalities get per month?
In September 2026, Similarweb estimates about 138,533 visits went from 16personalities to a checkout payment page — 10 of the 607 sites we track. That is 16% up from the April–June monthly average of 119,416.
Where do 16personalities's new users come from?
How does 16personalities charge?
Pricing: €29 (Premium Career Suite, billing type not stated).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.