✓TopCheckouts

21-draw

Online art-education platform selling video courses and learn-to-draw books by professional artists

Courses & contentViral
Visit 21-draw ↗← Back to rankings
Checkout visits in Sep
27,480
#95 of 607
vs Apr–Jun avg
+981%
2,543 → 27,480
Site visits in Sep
181,168
Similarweb 3-month total, split by month-over-month change
Checkout visits / site visits
15.2%
New-user source
Viral
shareable results
Top country
United States

Overview

21-draw (21-draw.com): Online art-education platform selling video courses and learn-to-draw books by professional artists. Category on TopCheckouts: Courses & content.

In September 2026, Similarweb estimates about 27,480 visits went from 21-draw to a checkout payment page — 95 of the 607 sites we track. That is 981% up from the April–June monthly average of 2,543.

Total website visits that month were about 181,168 (Similarweb 3-month total, split by month-over-month change). Roughly 15.2 of every 100 visits reached the checkout page.

Largest September traffic sources: search 51%, direct 32%, social 10%. (undefined)

New users mostly come from the product spreading itself: the site shows shareable results, and direct plus brand search is about 63%. Most new users are brought in by existing ones.

Pricing: NT$1916/yr sale (normally NT$7632/yr) membership; $119 one-time (8-Ebook Bundle.

Checkout visits over time

3KApr–Jun avg
87Jul
13Aug
27KSep

By checkout

CheckoutApr–Jun avgJulAugSep
pay.stripe.com2,543871327,480
invoice.stripe.com0000

Similarweb referral data; months derived from 1/2/3/6-month shares.

Website traffic & engagement

Similarweb visits (Jul–Sep)
518.6K (3 months)
Sep vs Aug
+7.38%
Bounce rate
42.1%
Pages / visit
2.91
Avg. visit
00:02:08
Global rank
96893
Country rank
United States · #80741
Category rank
Arts & Entertainment/Visual Arts and Design · #85

Traffic sources

Similarweb top channel measured, others estimated by rank

--c1 51%--c3 10%--c0 32%--cu 7%
Similarweb top 3 channels
Direct 31.94% › Organic Search › Organic Social

How the new-user source is computed

--c1 20%--c3 10%--c4 63%--c0 7%

Direct + brand search 62.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Search & AI

Total keywords
2.3K
Organic / paid search
93.25% / 6.75%
Top 5 keywords
21 draw (brand), 21draw (brand), drawing body (non-brand), 21drawing (brand), manga (non-brand)

Social & referrals

Social sources
Facebook › YouTube › Instagram
Referring sites
2
Referral categories
Graphics Multimedia and Web Design 8.69%, Visual Arts and Design 3.16%, Other 88.15%

Visitor countries

Similarweb
United States 30.3%, Brazil 7.58%, Poland 5.34%, United Kingdom 4.5%, Mexico 4.49%

Product & pricing

Product
Online art-education platform selling video courses and learn-to-draw books by professional artists
Type (from the site)
content/media
Team
small team
Growth mechanics
shareable results
Free tier
no
Prices
NT$1916/yr sale (normally NT$7632/yr) membership
$119 one-time (8-Ebook Bundle
Rough new MRR
$27,203 – $206,100
Estimated as September checkout visits × 20–30% payment rate × page price; counts new revenue only, since subscription renewals bypass the checkout, so real MRR is usually higher.
“Course certificates: 'Share it on your portfolio, social media, or wherever you like'; some classes have a 'public forum' with the instructor”
From the site

FAQ

How many checkout visits does 21-draw get per month?

In September 2026, Similarweb estimates about 27,480 visits went from 21-draw to a checkout payment page — 95 of the 607 sites we track. That is 981% up from the April–June monthly average of 2,543.

Where do 21-draw's new users come from?

New users mostly come from the product spreading itself: the site shows shareable results, and direct plus brand search is about 63%. Most new users are brought in by existing ones.

How does 21-draw charge?

Pricing: NT$1916/yr sale (normally NT$7632/yr) membership; $119 one-time (8-Ebook Bundle.

Similar sites

About the data

Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.

TopCheckouts · 2026-10-21