TopCheckouts
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Dumb
dumbphone 2: a $20 companion phone that syncs with your smartphone, no social media
Overview
Dumb (dumb.co): dumbphone 2: a $20 companion phone that syncs with your smartphone, no social media. Category on TopCheckouts: Marketing & e-commerce.
In September 2026, Similarweb estimates about 18,392 visits went from Dumb to a checkout payment page — 142 of the 607 sites we track. That is 575% up from the April–June monthly average of 2,726.
Total website visits that month were about 26,563 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated.
Largest September traffic sources: direct 54%, search 35%, referrals/email/paid 7%. (undefined)
New-user source is unclear: mostly direct visits (about 54%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Pricing: $20 one-time (phone); $15.99/mo plans.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| buy.stripe.com | 2,726 | 1,755 | 661 | 18,392 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 88.4% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
$15.99/mo plans
“Nav has 'Community' and 'Memories' but no described mechanic; '$20 phone', 'plans from $15.99/mo'”From the site
FAQ
How many checkout visits does Dumb get per month?
In September 2026, Similarweb estimates about 18,392 visits went from Dumb to a checkout payment page — 142 of the 607 sites we track. That is 575% up from the April–June monthly average of 2,726.
Where do Dumb's new users come from?
New-user source is unclear: mostly direct visits (about 54%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
How does Dumb charge?
Pricing: $20 one-time (phone); $15.99/mo plans.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.