Durable
AI business builder combining website creation, CRM, bookings and marketing tools in one app for small busines
Overview
Durable (durable.com): AI business builder combining website creation, CRM, bookings and marketing tools in one app for small busines. Category on TopCheckouts: AI creation.
In September 2026, Similarweb estimates about 8,596 visits went from Durable to a checkout payment page — 414 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Total website visits that month were about 133,444 (Similarweb 3-month total, split by month-over-month change). Roughly 6.4 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 57%, search 32%, referrals/email/paid 6%. (undefined)
New-user source is unclear: mostly direct visits (about 57%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Pricing: $25/mo (Durable Launch).
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 0 | 0 | 0 | 8,596 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 89.2% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“'Reviews' feature is a tool for customers' own businesses, not a Durable growth loop”From the site
FAQ
How many checkout visits does Durable get per month?
In September 2026, Similarweb estimates about 8,596 visits went from Durable to a checkout payment page — 414 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Where do Durable's new users come from?
New-user source is unclear: mostly direct visits (about 57%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
How does Durable charge?
Pricing: $25/mo (Durable Launch).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.