Overview
Identi (identi.pet): UK pet microchip registration. Category on TopCheckouts: Consumer services.
In September 2026, Similarweb estimates about 46,919 visits went from Identi to a checkout payment page — 47 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Total website visits that month were about 69,397 (estimated from global rank). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated.
Largest September traffic sources: direct 50%, search 37%, referrals/email/paid 8%. (undefined)
Pricing: Base+ £15/yr; Alert £39/yr; Alert £4.99/pm; Locator £49 (unclear); Locator £39/yr (Launch offer).
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| invoice.stripe.com | 0 | 151 | 0 | 25,429 |
| checkout.stripe.com | 0 | 8,494 | 0 | 21,490 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 72.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
Alert £39/yr
Alert £4.99/pm
Locator £49 (unclear)
Locator £39/yr (Launch offer)
“Check a chip 免费查询”From the site
FAQ
How many checkout visits does Identi get per month?
In September 2026, Similarweb estimates about 46,919 visits went from Identi to a checkout payment page — 47 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Where do Identi's new users come from?
How does Identi charge?
Pricing: Base+ £15/yr; Alert £39/yr; Alert £4.99/pm; Locator £49 (unclear); Locator £39/yr (Launch offer).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.