Similarweb 3-month total, split by Semrush monthly trend
Checkout visits / site visits
7.2%
New-user source
Viral
shareable results
Top country
United States
Overview
Klap (klap.app): AI tool that turns long videos into short vertical clips for TikTok, Reels and Shorts. Category on TopCheckouts: AI creation.
In September 2026, Similarweb estimates about 12,894 visits went from Klap to a checkout payment page — 238 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Total website visits that month were about 179,311 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 7.2 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 62%, search 28%, referrals/email/paid 10%. (undefined)
New users mostly come from the product spreading itself: the site shows shareable results, and direct plus brand search is about 79%. Most new users are brought in by existing ones.
Pricing: $29/mo.
Checkout visits over time
0Apr–Jun avg
35KJul
5KAug
13KSep
By checkout
Checkout
Apr–Jun avg
Jul
Aug
Sep
checkout.stripe.com
0
34,594
4,712
12,894
invoice.stripe.com
0
0
0
0
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Similarweb visits (Jul–Sep)
429.5K (3 months)
Sep vs Aug
+16.89%
Bounce rate
35.77%
Pages / visit
5.02
Avg. visit
00:02:49
Global rank
86185
Country rank
United States · #119828
Category rank
Computers Electronics and Technology/Graphics Multimedia and Web Design (US) · #865
Direct 41.4%, google.com · Google organic 18.5%, accounts.google.com 8.5%, toitschaffer.cfd 6.4%
How the new-user source is computed
--c1 11%--c4 79%--c0 10%
Direct + brand search 79.1% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Total keywords
1.6K
Organic / paid search
55.4% / 44.6%
Top 5 keywords
klap (brand), ai video generator (non-brand), klap ai (brand), ssemble (non-brand), klap app (brand)
Coupons and Rebates 7.49%, Computers Electronics and Technology - Other 7.47%, Digital Marketing 7.29%, Graphics Multimedia and Web Design 5.49%, Telecommunications 1.84%, Other 70.43%
Visitor countries
Similarweb
United States 13.09%, India 9.09%, France 8.66%, Canada 5.4%, Brazil 3.6%
Semrush
Bangladesh 20.7%, India 11.7%, United States 11.5%, France 8.6%, United Kingdom 5.1%
Product & pricing
Product
AI tool that turns long videos into short vertical clips for TikTok, Reels and Shorts
Type (from the site)
tool/SaaS
Team
small team
Growth mechanics
shareable results
Other acquisition signals
affiliate program, Discord
Free tier
yes
Prices
$29/mo
“'Directly share your new video clips on your social media channels'; 'create 1 video for free'; '3.5M happy users'”
From the site
FAQ
How many checkout visits does Klap get per month?
In September 2026, Similarweb estimates about 12,894 visits went from Klap to a checkout payment page — 238 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Where do Klap's new users come from?
New users mostly come from the product spreading itself: the site shows shareable results, and direct plus brand search is about 79%. Most new users are brought in by existing ones.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.