Similarweb 3-month total, split by month-over-month change
Checkout visits / site visits
1.2%
New-user source
SEO
Top country
United States
Overview
Lennysnewsletter (lennysnewsletter.com): Substack newsletter with product, growth and career advice for product leaders and founders. Category on TopCheckouts: Media.
In September 2026, Similarweb estimates about 4,018 visits went from Lennysnewsletter to a checkout payment page — 565 of the 607 sites we track. That is 54% down from the April–June monthly average of 8,659.
Total website visits that month were about 340,680 (Similarweb 3-month total, split by month-over-month change). Roughly 1.2 of every 100 visits reached the checkout page.
Largest September traffic sources: search 49%, direct 34%, social 10%. (undefined)
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
9KApr–Jun avg
9KJul
2KAug
4KSep
By checkout
Checkout
Apr–Jun avg
Jul
Aug
Sep
pay.stripe.com
8,659
9,376
1,874
4,018
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Similarweb visits (Jul–Sep)
835.1K (3 months)
Sep vs Aug
+37.81%
Bounce rate
53.39%
Pages / visit
2.03
Avg. visit
00:01:14
Global rank
72855
Country rank
United States · #41350
Category rank
Business and Consumer Services/Digital Marketing · #86
Traffic sources
Similarweb top channel measured, others estimated by rank
--c1 49%--c3 10%--c0 34%--cu 7%
Similarweb top 3 channels
Direct 34.24% › Organic Search › Organic Social
How the new-user source is computed
--c1 40%--c3 10%--c0 51%
Direct + brand search 44.1% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
News & Media Publishers 62.73%, Programming and Developer Software 8.7%, Digital Marketing 2.46%, Computers Electronics and Technology - Other 2.06%, Graphics Multimedia and Web Design 1.23%, Other 22.82%
Visitor countries
Similarweb
United States 42.46%, India 6.05%, United Kingdom 5.66%, Singapore 4.61%, Canada 3.6%
Product & pricing
Product
Substack newsletter with product, growth and career advice for product leaders and founders
“"Deeply researched product, growth, and career advice for product leaders, founders, and ambitious builders"; "Over 1,200,000 subscribers"; Subscribe button only”
From the site
FAQ
How many checkout visits does Lennysnewsletter get per month?
In September 2026, Similarweb estimates about 4,018 visits went from Lennysnewsletter to a checkout payment page — 565 of the 607 sites we track. That is 54% down from the April–June monthly average of 8,659.
Where do Lennysnewsletter's new users come from?
How does Lennysnewsletter charge?
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.