Overview
Luma (luma.com): Event platform for creating, discovering and attending events. Category on TopCheckouts: Community.
In September 2026, Similarweb estimates about 4,470 visits went from Luma to a checkout payment page — 550 of the 607 sites we track. That is 60% down from the April–June monthly average of 11,293.
Total website visits that month were about 10,815,134 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 0.0 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 82%, search 8%, social 7%. (undefined)
New users mostly come from the product spreading itself: the site shows group invites, and direct plus brand search is about 88%. Most new users are brought in by existing ones.
Pricing: Free (5% platform fee on paid events); $59/mo Luma Plus billed annually (0% fee.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| buy.stripe.com | 10,952 | 10,906 | 8,282 | 4,221 |
| invoice.stripe.com | 341 | 6,940 | 0 | 249 |
| gumroad.com | 0 | 0 | 0 | 0 |
| whop.com | 0 | 1,603 | 0 | 0 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Semrush source breakdown (desktop)
How the new-user source is computed
Direct + brand search 87.9% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“"Create Your First Event"; "Discover Events"; Free plan "Free, forever."”From the site
FAQ
How many checkout visits does Luma get per month?
In September 2026, Similarweb estimates about 4,470 visits went from Luma to a checkout payment page — 550 of the 607 sites we track. That is 60% down from the April–June monthly average of 11,293.
Where do Luma's new users come from?
New users mostly come from the product spreading itself: the site shows group invites, and direct plus brand search is about 88%. Most new users are brought in by existing ones.
How does Luma charge?
Pricing: Free (5% platform fee on paid events); $59/mo Luma Plus billed annually (0% fee.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.