✓TopCheckouts

Packs

Homepage live-scrolls freshly opened cards and daily pack counts (222 today), free to try; spreads through use

Collectible cards
Visit Packs ↗← Back to rankings
Checkout visits in Sep
98,854
#14 of 607
vs Apr–Jun avg
+1,394%
6,617 → 98,854
Site visits in Sep
92,263
Similarweb 3-month total, split by month-over-month change
Checkout visits / site visits
—
New-user source
social ~33% · YouTube › Reddit › X (Twitter)
Top country
United States

Overview

Packs (packs.com): Homepage live-scrolls freshly opened cards and daily pack counts (222 today), free to try; spreads through use. Category on TopCheckouts: Collectible cards.

In September 2026, Similarweb estimates about 98,854 visits went from Packs to a checkout payment page — 14 of the 607 sites we track. That is 1,394% up from the April–June monthly average of 6,617.

Total website visits that month were about 92,263 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated.

Largest September traffic sources: direct 56%, social 33%, search 6%. (undefined)

New users mostly come from social platforms: organic social is about 33%, led by YouTube › Reddit › X (Twitter).

Pricing: no public price found on the site — it may appear after login or inside the app.

Checkout visits over time

7KApr–Jun avg
8KJul
0Aug
99KSep

By checkout

CheckoutApr–Jun avgJulAugSep
checkout.stripe.com6,6177,567098,854

Similarweb referral data; months derived from 1/2/3/6-month shares.

Website traffic & engagement

Similarweb visits (Jul–Sep)
244.6K (3 months)
Sep vs Aug
+21.13%
Bounce rate
23.7%
Pages / visit
10.73
Avg. visit
00:03:40
Global rank
104686
Country rank
United States · #23770
Category rank
Games - Other · #217

Traffic sources

Similarweb top channel measured, others estimated by rank

--c1 7%--c3 33%--c0 56%--cu 4%
Similarweb top 3 channels
Direct 56.4% › Organic Social › Organic Search

How the new-user source is computed

--c1 1%--c3 33%--c0 66%

Direct + brand search 61.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Search & AI

Total keywords
129
Organic / paid search
98.29% / 1.71%
Top 5 keywords
packs (brand), rip packs (brand), packs.com (brand), free pack (brand), riftbound card back image (non-brand)

Social & referrals

Social sources
YouTube › Reddit › X (Twitter)
Referring sites
2
Referral categories
Computers Electronics and Technology - Other 56.25%, Other 43.75%

Visitor countries

Similarweb
United States 72.09%, United Kingdom 6.88%, Canada 3.45%, Germany 3.38%, Turkey 2.13%

Product & pricing

Product
Rip packs online (title only)
Team
unknown
Growth mechanics
built-in sharing (weak)
Price source
https://packs.com/
“Packs.com - Rip packs online”
From the site

FAQ

How many checkout visits does Packs get per month?

In September 2026, Similarweb estimates about 98,854 visits went from Packs to a checkout payment page — 14 of the 607 sites we track. That is 1,394% up from the April–June monthly average of 6,617.

Where do Packs's new users come from?

New users mostly come from social platforms: organic social is about 33%, led by YouTube › Reddit › X (Twitter).

How does Packs charge?

Pricing: no public price found on the site — it may appear after login or inside the app.

Similar sites

About the data

Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.

TopCheckouts · 2026-10-21