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Riff
Web and mobile AI photo editor that changes outfits, backgrounds, lighting and styles from a text prompt
Overview
Riff (riff.pics): Web and mobile AI photo editor that changes outfits, backgrounds, lighting and styles from a text prompt. Category on TopCheckouts: AI creation.
In September 2026, Similarweb estimates about 17,192 visits went from Riff to a checkout payment page — 149 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Total website visits that month were about 6,385 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated.
Largest September traffic sources: direct 93%, referrals/email/paid 6%, search 1%. (undefined)
New-user source is unclear: mostly direct visits (about 93%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 0 | 0 | 414 | 17,192 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 93.7% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“'No signup required'; 'Free apps'; '10M+ photos transformed'; no share/referral mechanic shown”From the site
FAQ
How many checkout visits does Riff get per month?
In September 2026, Similarweb estimates about 17,192 visits went from Riff to a checkout payment page — 149 of the 607 sites we track. In April–June it was still below the visible threshold, making it one of the sites that emerged in these months.
Where do Riff's new users come from?
New-user source is unclear: mostly direct visits (about 93%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
How does Riff charge?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. For how September site visits and source shares are computed see the notes at the bottom of the homepage. Data updated 2026-10-21.