16personalities
Free online personality test with type descriptions, relationship/career advice and team assessments
Overview
16personalities (16personalities.com): Free online personality test with type descriptions, relationship/career advice and team assessments. Category on TopCheckouts: Utility.
In September 2026, Similarweb estimates about 138,533 visits went from 16personalities to a checkout payment page — #10 of the 607 sites we track. That is 16% up from the April–June monthly average of 119,416.
Total website visits that month were about 4,428,642 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 3.1 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 55%, search 44%, referrals/email/paid 1%. (Source breakdown from Semrush, desktop only.)
New users mostly come from search: non-brand search is about 26%, with queries like “mbti”, “mbti test”, “mbti診断”. People find it by searching for a need, not the brand name.
Pricing: €29 (Premium Career Suite, billing type not stated).
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 114,067 | 123,163 | 117,751 | 137,536 |
| invoice.stripe.com | 5,350 | 1,326 | 1,532 | 997 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Semrush source breakdown (desktop)
How the new-user source is computed
Direct + brand search 72.5% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“Free personality test; "1.58B+ Total tests taken"; team assessments "Works for teams of all sizes" (no share/invite UI on page)”Quote from the site
FAQ
How many checkout visits does 16personalities get per month?
In September 2026, Similarweb estimates about 138,533 visits went from 16personalities to a checkout payment page — #10 of the 607 sites we track. That is 16% up from the April–June monthly average of 119,416.
Where do 16personalities's new users come from?
New users mostly come from search: non-brand search is about 26%, with queries like “mbti”, “mbti test”, “mbti診断”. People find it by searching for a need, not the brand name.
How much does 16personalities cost?
Pricing: €29 (Premium Career Suite, billing type not stated).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.