Dumb
dumbphone 2: a $20 companion phone that syncs with your smartphone, no social media
Overview
Dumb (dumb.co): dumbphone 2: a $20 companion phone that syncs with your smartphone, no social media. Category on TopCheckouts: Marketing & e-commerce.
In September 2026, Similarweb estimates about 18,392 visits went from Dumb to a checkout payment page — #142 of the 607 sites we track. That is 575% up from the April–June monthly average of 2,726.
Total website visits that month were about 26,563 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: direct 54%, search 35%, referrals/email/paid 7%. (Top channel measured; others estimated by rank.)
New-user source is unclear: mostly direct visits (about 54%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Pricing: $20 one-time (phone); $15.99/mo plans.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| buy.stripe.com | 2,726 | 1,755 | 661 | 18,392 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 88.4% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
$15.99/mo plans
“Nav has 'Community' and 'Memories' but no described mechanic; '$20 phone', 'plans from $15.99/mo'”Quote from the site
FAQ
How many checkout visits does Dumb get per month?
In September 2026, Similarweb estimates about 18,392 visits went from Dumb to a checkout payment page — #142 of the 607 sites we track. That is 575% up from the April–June monthly average of 2,726.
Where do Dumb's new users come from?
New-user source is unclear: mostly direct visits (about 54%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
How much does Dumb cost?
Pricing: $20 one-time (phone); $15.99/mo plans.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.