Durable
AI business builder combining website creation, CRM, bookings and marketing tools in one app for small businesses
Overview
Durable (durable.com): AI business builder combining website creation, CRM, bookings and marketing tools in one app for small businesses. Category on TopCheckouts: AI creation.
In September 2026, Similarweb estimates about 8,596 visits went from Durable to a checkout payment page — #414 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 133,444 (Similarweb 3-month total, split by month-over-month change). Roughly 6.4 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 57%, search 32%, referrals/email/paid 6%. (Top channel measured; others estimated by rank.)
New-user source is unclear: mostly direct visits (about 57%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Pricing: $25/mo (Durable Launch).
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 0 | 0 | 0 | 8,596 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 89.2% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“'Reviews' feature is a tool for customers' own businesses, not a Durable growth loop”Quote from the site
FAQ
How many checkout visits does Durable get per month?
In September 2026, Similarweb estimates about 8,596 visits went from Durable to a checkout payment page — #414 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Where do Durable's new users come from?
New-user source is unclear: mostly direct visits (about 57%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
How much does Durable cost?
Pricing: $25/mo (Durable Launch).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.