Overview
Identi (identi.pet): UK pet microchip registration. Category on TopCheckouts: Consumer services.
In September 2026, Similarweb estimates about 46,919 visits went from Identi to a checkout payment page — #47 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 69,397 (estimated from global rank). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: direct 50%, search 37%, referrals/email/paid 8%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 15%, with queries like “anibase pet database”, “id microchip pet”. People find it by searching for a need, not the brand name.
Pricing: Base+ £15/yr; Alert £39/yr; Alert £4.99/pm; Locator £49 (unclear); Locator £39/yr (Launch offer).
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| invoice.stripe.com | 0 | 151 | 0 | 25,429 |
| checkout.stripe.com | 0 | 8,494 | 0 | 21,490 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 72.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
Alert £39/yr
Alert £4.99/pm
Locator £49 (unclear)
Locator £39/yr (Launch offer)
“Check a chip 免费查询”Quote from the site
FAQ
How many checkout visits does Identi get per month?
In September 2026, Similarweb estimates about 46,919 visits went from Identi to a checkout payment page — #47 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Where do Identi's new users come from?
New users mostly come from search: non-brand search is about 15%, with queries like “anibase pet database”, “id microchip pet”. People find it by searching for a need, not the brand name.
How much does Identi cost?
Pricing: Base+ £15/yr; Alert £39/yr; Alert £4.99/pm; Locator £49 (unclear); Locator £39/yr (Launch offer).
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.