Similarweb 3-month total, split by Semrush monthly trend
Checkout / site visits
1.2%
New-user source
Other
Top country
United States
Overview
Kagi (kagi.com): Subscription-funded ad-free search engine with AI assistant and browser. Category on TopCheckouts: Utility.
In September 2026, Similarweb estimates about 17,691 visits went from Kagi to a checkout payment page — #144 of the 607 sites we track. That is 350% up from the April–June monthly average of 3,933.
Total website visits that month were about 1,431,215 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 1.2 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 96%, search 3%, social 1%. (Source breakdown from Semrush, desktop only.)
New-user source is unclear: mostly direct visits (about 96%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Direct 89.5%, google.com · Google organic 3.2%, youtube.com 0.4%, chatgpt.com 0.3%, reddit.com 0.3%
How the new-user source is computed
SEO 1%GEO 0%Social media 1%Other 98%
Direct + brand search 98.3% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Computers Electronics and Technology - Other 11.45%, Programming and Developer Software 10.68%, Adult 7.43%, Dictionaries and Encyclopedias 4.62%, Sports - Other 3.52%, Other 62.28%
Visitor countries
Similarweb
United States 54.71%, Switzerland 5.62%, United Kingdom 5.02%, Canada 4.35%, Ireland 3.66%
Semrush
United States 52.2%, Netherlands 10.9%, United Kingdom 3.7%, Japan 3.6%, Denmark 3.6%
Product & pricing
Product
Subscription-funded ad-free search engine with AI assistant and browser
Type (from the site)
tool/SaaS
Team
unknown
Other acquisition signals
press, app stores, Discord
Prices
$5/mo Starter (300 searches) $10/mo Professional $25/mo Ultimate annual -1
Free tier
yes
Rough new MRR
$17,691 – $53,073
Sep checkout visits × 20–30% conversion × listed price. New revenue only — renewals skip checkout, so real MRR is usually higher.
“'You can search up to 150 times for free before subscribing'; no referral/share mechanic”
Quote from the site
FAQ
How many checkout visits does Kagi get per month?
In September 2026, Similarweb estimates about 17,691 visits went from Kagi to a checkout payment page — #144 of the 607 sites we track. That is 350% up from the April–June monthly average of 3,933.
Where do Kagi's new users come from?
New-user source is unclear: mostly direct visits (about 96%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.