Lennysnewsletter
Substack newsletter with product, growth and career advice for product leaders and founders
Overview
Lennysnewsletter (lennysnewsletter.com): Substack newsletter with product, growth and career advice for product leaders and founders. Category on TopCheckouts: Media.
In September 2026, Similarweb estimates about 4,018 visits went from Lennysnewsletter to a checkout payment page — #565 of the 607 sites we track. That is 54% down from the April–June monthly average of 8,659.
Total website visits that month were about 340,680 (Similarweb 3-month total, split by month-over-month change). Roughly 1.2 of every 100 visits reached the checkout page.
Largest September traffic sources: search 49%, direct 34%, social 10%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 40%, with queries like “gpt 6 astra”, “grok bot”, “gpt 6”. People find it by searching for a need, not the brand name.
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| pay.stripe.com | 8,659 | 9,376 | 1,874 | 4,018 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 44.1% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“"Deeply researched product, growth, and career advice for product leaders, founders, and ambitious builders"; "Over 1,200,000 subscribers"; Subscribe button only”Quote from the site
FAQ
How many checkout visits does Lennysnewsletter get per month?
In September 2026, Similarweb estimates about 4,018 visits went from Lennysnewsletter to a checkout payment page — #565 of the 607 sites we track. That is 54% down from the April–June monthly average of 8,659.
Where do Lennysnewsletter's new users come from?
New users mostly come from search: non-brand search is about 40%, with queries like “gpt 6 astra”, “grok bot”, “gpt 6”. People find it by searching for a need, not the brand name.
How much does Lennysnewsletter cost?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.