Overview
Luma (luma.com): Event platform for creating, discovering and attending events. Category on TopCheckouts: Community.
In September 2026, Similarweb estimates about 4,470 visits went from Luma to a checkout payment page — #550 of the 607 sites we track. That is 60% down from the April–June monthly average of 11,293.
Total website visits that month were about 10,815,134 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 0.0 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 82%, search 8%, social 7%. (Source breakdown from Semrush, desktop only.)
New users mostly come from the product spreading itself: the site shows group invites, and direct plus brand search is about 88%. Most new users are brought in by existing ones.
Pricing: Free (5% platform fee on paid events); $59/mo Luma Plus billed annually (0% fee.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| buy.stripe.com | 10,952 | 10,906 | 8,282 | 4,221 |
| invoice.stripe.com | 341 | 6,940 | 0 | 249 |
| gumroad.com | 0 | 0 | 0 | 0 |
| whop.com | 0 | 1,603 | 0 | 0 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Semrush source breakdown (desktop)
How the new-user source is computed
Direct + brand search 87.9% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“"Create Your First Event"; "Discover Events"; Free plan "Free, forever."”Quote from the site
FAQ
How many checkout visits does Luma get per month?
In September 2026, Similarweb estimates about 4,470 visits went from Luma to a checkout payment page — #550 of the 607 sites we track. That is 60% down from the April–June monthly average of 11,293.
Where do Luma's new users come from?
New users mostly come from the product spreading itself: the site shows group invites, and direct plus brand search is about 88%. Most new users are brought in by existing ones.
How much does Luma cost?
Pricing: Free (5% platform fee on paid events); $59/mo Luma Plus billed annually (0% fee.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.