Similarweb 3-month total, split by month-over-month change
Checkout / site visits
7.5%
New-user source
SEO
non-brand search ~16% · amish put penny in soil, amanda khayat
Top country
United States
Overview
Magica (magica.com): AI workspace with an 'AI worker': 'Work at the speed of thought'. Category on TopCheckouts: AI platform / API.
In September 2026, Similarweb estimates about 8,596 visits went from Magica to a checkout payment page — #438 of the 607 sites we track. That is 117% up from the April–June monthly average of 3,959.
Total website visits that month were about 114,181 (Similarweb 3-month total, split by month-over-month change). Roughly 7.5 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 65%, search 26%, social 5%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 16%, with queries like “amish put penny in soil”, “amanda khayat”, “is pmdamoin a pedo”. People find it by searching for a need, not the brand name.
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Similarweb visits (Jul–Sep)
387.8K (3 months)
Sep vs Aug
-16.54%
Bounce rate
43.17%
Pages / visit
2.74
Avg. visit
00:01:35
Global rank
123362
Country rank
United States · #48449
Category rank
Computers Electronics and Technology/Web Hosting and Domain Names · #117
Traffic sources
Similarweb top channel measured, others estimated by rank
Search 26%Social 5%Direct 65%Unknown 4%
Similarweb top 3 channels
Direct 64.62% › Organic Search › Organic Social
How the new-user source is computed
SEO 16%Social media 5%Other 79%
Direct + brand search 75.2% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Total keywords
3.4K
Organic / paid search
97.13% / 2.87%
Top 5 keywords
magica (brand), magica ai (brand), amish put penny in soil (non-brand), amanda khayat (non-brand), is pmdamoin a pedo (non-brand)
“Mostly loading shell: 'Loading your workspace', nav Tasks, Projects, Library, Tools, API / MCP”
Quote from the site
FAQ
How many checkout visits does Magica get per month?
In September 2026, Similarweb estimates about 8,596 visits went from Magica to a checkout payment page — #438 of the 607 sites we track. That is 117% up from the April–June monthly average of 3,959.
Where do Magica's new users come from?
New users mostly come from search: non-brand search is about 16%, with queries like “amish put penny in soil”, “amanda khayat”, “is pmdamoin a pedo”. People find it by searching for a need, not the brand name.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.