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Ollama

Tool for running open AI models locally or in the cloud, prompts never stored or trained on

Developer toolsOther
Visit Ollama ↗← Back to rankings
Sep checkout visits
73,066
#26 of 607
vs Apr–Jun avg
-29%
103,517 → 73,066
Sep website visits
2,757,586
Similarweb 3-month total, split by month-over-month change
Checkout / site visits
2.6%
New-user source
Other
Top country
China

Overview

Ollama (ollama.com): Tool for running open AI models locally or in the cloud, prompts never stored or trained on. Category on TopCheckouts: Developer tools.

In September 2026, Similarweb estimates about 73,066 visits went from Ollama to a checkout payment page — #26 of the 607 sites we track. That is 29% down from the April–June monthly average of 103,517.

Total website visits that month were about 2,757,586 (Similarweb 3-month total, split by month-over-month change). Roughly 2.6 of every 100 visits reached the checkout page.

Largest September traffic sources: search 43%, direct 43%, referrals/email/paid 9%. (Top channel measured; others estimated by rank.)

New-user source is unclear: mostly direct visits (about 43%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.

Pricing: $0 (Free); $20/mo (Pro); $200/yr (Pro); $100/mo (Max); $500/mo (Team); pay-.

Checkout visits over time

104KApr–Jun avg
94KJul
95KAug
73KSep

By checkout

CheckoutApr–Jun avgJulAugSep
checkout.stripe.com103,51793,74394,19173,066
invoice.stripe.com05301,0120

Similarweb referral data; months derived from 1/2/3/6-month shares.

Website traffic & engagement

Similarweb visits (Jul–Sep)
9M (3 months)
Sep vs Aug
-11.65%
Bounce rate
37.07%
Pages / visit
4.78
Avg. visit
00:04:18
Global rank
5634
Country rank
China · #844
Category rank
Programming and Developer Software · #150

Traffic sources

Similarweb top channel measured, others estimated by rank

Search 43%Referrals/email/paid 9%Direct 43%Unknown 6%
Similarweb top 3 channels
Direct 42.82% › Organic Search › Referrals

How the new-user source is computed

Other 100%

Direct + brand search 85.7% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.

Search & AI

Total keywords
14.6K
Organic / paid search
99.99% / 0.01%
Top 5 keywords
ollama (brand), ollama models (brand), olama (brand), ollama download (brand), ollama cloud (brand)

Social & referrals

Social sources
YouTube › X (Twitter) › Reddit
Referring sites
217
Top referring sites
quark.cn 6.44%, freedidi.com 1.93%, zhihu.com 1.68%
Referral categories
Programming and Developer Software 38.2%, Computers Electronics and Technology - Other 32.39%, Social Media Networks 9.83%, Search Engines 2.98%, Email 1.36%, Other 15.24%

Visitor countries

Similarweb
China 19.64%, United States 13.65%, India 9.5%, Germany 3.69%, Brazil 3.45%

Product & pricing

Product
Tool for running open AI models locally or in the cloud, prompts never stored or trained on
Type (from the site)
tool/SaaS
Team
unknown
Other acquisition signals
Discord
Growth mechanics
open source
Prices
$0 (Free)
$20/mo (Pro)
$200/yr (Pro)
$100/mo (Max)
$500/mo (Team)
pay-
Free tier
yes
Rough new MRR
$243,553 – $1,315,188
Sep checkout visits × 20–30% conversion × listed price. New revenue only — renewals skip checkout, so real MRR is usually higher.
“GitHub 183.7K; 9M+ installs a month; 1B+ model downloads”
Quote from the site

FAQ

How many checkout visits does Ollama get per month?

In September 2026, Similarweb estimates about 73,066 visits went from Ollama to a checkout payment page — #26 of the 607 sites we track. That is 29% down from the April–June monthly average of 103,517.

Where do Ollama's new users come from?

New-user source is unclear: mostly direct visits (about 43%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.

How much does Ollama cost?

Pricing: $0 (Free); $20/mo (Pro); $200/yr (Pro); $100/mo (Max); $500/mo (Team); pay-.

Similar sites

About the data

Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.

TopCheckouts · 2026-10-21