Riff
Web and mobile AI photo editor that changes outfits, backgrounds, lighting and styles from a text prompt
Overview
Riff (riff.pics): Web and mobile AI photo editor that changes outfits, backgrounds, lighting and styles from a text prompt. Category on TopCheckouts: AI creation.
In September 2026, Similarweb estimates about 17,192 visits went from Riff to a checkout payment page — #149 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Total website visits that month were about 6,385 (Similarweb 3-month total, split by month-over-month change). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: direct 93%, referrals/email/paid 6%, search 1%. (Top channel measured; others estimated by rank.)
New-user source is unclear: mostly direct visits (about 93%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 0 | 0 | 414 | 17,192 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 93.7% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“'No signup required'; 'Free apps'; '10M+ photos transformed'; no share/referral mechanic shown”Quote from the site
FAQ
How many checkout visits does Riff get per month?
In September 2026, Similarweb estimates about 17,192 visits went from Riff to a checkout payment page — #149 of the 607 sites we track. In April–June it was still below the visible threshold, so it is a newcomer.
Where do Riff's new users come from?
New-user source is unclear: mostly direct visits (about 93%) with no visible invite or sharing mechanics, so new users likely come from word of mouth, private channels or off-site communities.
How much does Riff cost?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.