Overview
Thevioletletter (thevioletletter.com): Subscription to a romance novel serialized in physical letters. Category on TopCheckouts: Courses & content.
In September 2026, Similarweb estimates about 5,427 visits went from Thevioletletter to a checkout payment page — #525 of the 607 sites we track. That is 183% up from the April–June monthly average of 1,917.
Total website visits that month were about 546 (estimated from global rank). Checkout visits are close to or above estimated site visits — site traffic is probably underestimated, or many checkout links live off-site (apps, communities, email).
Largest September traffic sources: search 52%, direct 30%, referrals/email/paid 10%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 13%, with queries like “sight unseen”. People find it by searching for a need, not the brand name.
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| buy.stripe.com | 1,917 | 4,669 | 2,909 | 5,427 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Similarweb top channel measured, others estimated by rank
How the new-user source is computed
Direct + brand search 69.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“The Violet Letter Website”Quote from the site
FAQ
How many checkout visits does Thevioletletter get per month?
In September 2026, Similarweb estimates about 5,427 visits went from Thevioletletter to a checkout payment page — #525 of the 607 sites we track. That is 183% up from the April–June monthly average of 1,917.
Where do Thevioletletter's new users come from?
New users mostly come from search: non-brand search is about 13%, with queries like “sight unseen”. People find it by searching for a need, not the brand name.
How much does Thevioletletter cost?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.