Similarweb 3-month total, split by month-over-month change
Checkout / site visits
7.9%
New-user source
SEO
non-brand search ~22% · core iq test, core iq
Top country
United States
Overview
Cognitivemetrics (cognitivemetrics.com): Online IQ-testing platform with professional-style cognitive tests, composite score dashboard, free calculators and comm. Category on TopCheckouts: Utility.
In September 2026, Similarweb estimates about 8,596 visits went from Cognitivemetrics to a checkout payment page — #467 of the 607 sites we track. That is 65% down from the April–June monthly average of 24,433.
Total website visits that month were about 108,340 (Similarweb 3-month total, split by month-over-month change). Roughly 7.9 of every 100 visits reached the checkout page.
Largest September traffic sources: direct 51%, search 37%, social 7%. (Top channel measured; others estimated by rank.)
New users mostly come from search: non-brand search is about 22%, with queries like “core iq test”, “core iq”, “the core iq test”. People find it by searching for a need, not the brand name.
Pricing: CORE test free ('A completely free FSIQ test'); discounted group pricing (no am.
Checkout visits over time
24KApr–Jun avg
8KJul
9KAug
9KSep
By checkout
Checkout
Apr–Jun avg
Jul
Aug
Sep
checkout.stripe.com
24,433
8,494
9,010
8,596
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Similarweb visits (Jul–Sep)
326K (3 months)
Sep vs Aug
-0.45%
Bounce rate
32.07%
Pages / visit
6.11
Avg. visit
00:05:19
Global rank
105792
Country rank
United States · #65031
Category rank
Science and Education/Universities and Colleges · #1951
Traffic sources
Similarweb top channel measured, others estimated by rank
Search 37%Social 7%Direct 51%Unknown 5%
Similarweb top 3 channels
Direct 50.84% › Organic Search › Organic Social
How the new-user source is computed
SEO 22%Social media 7%Other 70%
Direct + brand search 65.6% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Total keywords
726
Organic / paid search
100% / 0%
Top 5 keywords
core iq test (non-brand), cognitive metrics (brand), cognitivemetrics (brand), core iq (non-brand), the core iq test (non-brand)
AI referrals (Similarweb)
no AI referrer; outgoing AI Chatbots and Tools 5.39%
Computers Electronics and Technology - Other 20.92%, Video Games Consoles and Accessories 8.08%, Investing 3.29%, Programming and Developer Software 0.48%, Social Sciences 0.27%, Other 66.97%
Visitor countries
Similarweb
United States 40.21%, Canada 13.05%, Egypt 3.74%, United Kingdom 3.48%, India 3.04%
Product & pricing
Product
Online IQ-testing platform with professional-style cognitive tests, composite score dashboard, free calculators and community puzzles
Type (from the site)
tool/SaaS
Team
unknown
Growth mechanics
public profiles / leaderboards
Prices
CORE test free ('A completely free FSIQ test') discounted group pricing (no am
Free tier
yes
“'leaderboardBenchmark' nav item; 'Enjoy solving puzzles with the community'; 'Developed by the r/iqtest community.'; group testing via support ('administer IQ t”
Quote from the site
FAQ
How many checkout visits does Cognitivemetrics get per month?
In September 2026, Similarweb estimates about 8,596 visits went from Cognitivemetrics to a checkout payment page — #467 of the 607 sites we track. That is 65% down from the April–June monthly average of 24,433.
Where do Cognitivemetrics's new users come from?
New users mostly come from search: non-brand search is about 22%, with queries like “core iq test”, “core iq”, “the core iq test”. People find it by searching for a need, not the brand name.
How much does Cognitivemetrics cost?
Pricing: CORE test free ('A completely free FSIQ test'); discounted group pricing (no am.
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.