Sponge.co
UK online bakery selling and delivering birthday, celebration, wedding, vegan and gluten-free cakes
Overview
Sponge.co (sponge.co.uk): UK online bakery selling and delivering birthday, celebration, wedding, vegan and gluten-free cakes. Category on TopCheckouts: Marketing & e-commerce.
In September 2026, Similarweb estimates about 12,894 visits went from Sponge.co to a checkout payment page — #278 of the 607 sites we track. That is 64% up from the April–June monthly average of 7,867.
Total website visits that month were about 43,149 (Similarweb 3-month total, split by Semrush monthly trend). Roughly 29.9 of every 100 visits reached the checkout page.
Largest September traffic sources: referrals/email/paid 77%, search 13%, direct 10%. (Source breakdown from Semrush, desktop only.)
New-user source: other — mostly paid campaigns (about 77%).
Pricing: no public price found on the site — it may appear after login or inside the app.
Checkout visits over time
By checkout
| Checkout | Apr–Jun avg | Jul | Aug | Sep |
|---|---|---|---|---|
| checkout.stripe.com | 7,867 | 0 | 13,515 | 12,894 |
Similarweb referral data; months derived from 1/2/3/6-month shares.
Website traffic & engagement
Traffic sources
Semrush source breakdown (desktop)
How the new-user source is computed
Direct + brand search 12.8% · Direct and brand search count as viral only when the site shows sharing mechanics; the largest share wins, under 5% means Other.
Search & AI
Social & referrals
Visitor countries
Product & pricing
“"Join Sponge Club for exclusive offers"; newsletter "10% off your first order"; "As Featured In" Daily Mail, The Telegraph; "Britains Best Cake 2026"”Quote from the site
FAQ
How many checkout visits does Sponge.co get per month?
In September 2026, Similarweb estimates about 12,894 visits went from Sponge.co to a checkout payment page — #278 of the 607 sites we track. That is 64% up from the April–June monthly average of 7,867.
Where do Sponge.co's new users come from?
New-user source: other — mostly paid campaigns (about 77%).
How much does Sponge.co cost?
Pricing: no public price found on the site — it may appear after login or inside the app.
Similar sites
About the data
Checkout visits are Similarweb's estimate of visits from this site to a checkout payment page; opening checkout is not paying, so this is not revenue. See the methodology for how website visits and source mix are computed. Updated 2026-10-21.